milk_shake supports the fight against breast cancer with the go pink campaign
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Ultra-hydrating products for visibly fuller, strong and healthy hair
Discover more
The new haircare line harnesses the nourishing power of milk and fruit vitamins
Discover more
Upgrade your hair-washing experience
Discover more
Enjoy the sun with specific products for hair and the body
Discover more
Discover the new cheesecake service
Discover more
The perfect haircare routine? A zero-waste one!
Discover more
Brings back your hair’s natural shine.
Discover the new product

milk_shake supports the fight against breast cancer with the go pink campaign
Discover more

Ultra-hydrating products for visibly fuller, strong and healthy hair
Discover more

The new haircare line harnesses the nourishing power of milk and fruit vitamins
Discover more

Upgrade your hair-washing experience
Discover more

Enjoy the sun with specific products for hair and the body
Discover more

Discover the new cheesecake service
Discover more

The perfect haircare routine? A zero-waste one!
Discover more

Brings back your hair’s natural shine.
Discover the new product
z.one concept™ is synonymous with maximum performance, creativity and innovation, as well as owning three brands that correspond to the different needs of an audience interested in high quality services and products. milk_shake®, simply zen e NO INHIBITION.Passion and human values are at the heart of the z.oneconcept™ philosophy, and become an incentive to continue to grow and dream together..
Your natural beauty
milk_shake is the professional haircare product line that embraces a simple, joyful and spontaneous idea of beauty. A range packed with fruit, milk and sweet ingredients and irresistible textures and fragrances.milk_shake provides targeted solutions for all hair types.
A natural approach for profound beauty
Featuring high-performing product lines packed with natural ingredients, the simply zen brand has been specifically developed to bring harmony and wellbeing to body, hair and scalp.A complete range of products and treatments formulated with natural active ingredients that work in synergy with innovative technologies and specific rituals to guarantee beautiful, healthy hair for all hair types.
Style, shape and colour contrasts
Styling, colour, treatments. NO INHIBITON is the complete range of hair care products for any beauty need. The most advanced cosmetic technologies combine with the efficiency of botanical active ingredients.

About us
z.oneconcept™ is based on the values of Made in Italy products and the craftsmanship of Italian products combined with an international and multitasking spirit. The company is a leader in the professional hair fashion sector, founded in 1999 by Ivano z.one concept, and after 20 years it still retains its authority in the world of high quality hair products.
z.oneconcept™ products encapsulate innovation, trends and excellent performance, but that’s not all: the brand also offers professional consultation services tailored to each client.
About usare you salon professional?

milk_shake®
SUN&MORE
The product range you need to protect and repair hair and body, as well as prevent damage associated with the typical main stress factors of sun exposure.
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The haircare line for those with dry and dehydrated hair.
Explore an enhanced range with new formulas packed with nourishing ingredients.
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Get ready to be amazed:
Experience a soothing scalp and hair routine for instant softness, increased strength and a radiant shine that gets better every day.
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Revolutionise your hair with a touch of colour with a sugary flavour.
The new zero-waste solution that makes your daily haircare routine even sweeter.
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Enjoy the sun with specific products for hair and the body.
A range with a complete hair and body routine, providing nourishment and hydration with the benefits and extraordinary effects of natural active ingredients.
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Discover the new cheesecake service, the new milk_shake colour toning service the takes care of your hair.
A treatment-mask with a super-nourishing and toning action to create temporary and customisable colour effects, with different levels of intensity.
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Brings back your hair’s natural shine and gives colour radiance.
Discover milk_shake deep detox, the new detoxyfing shampoo for scalp & hair.
Discover the new product

THINK PINK! Discover pink lemonade: the new pink hair care routine
A fresh and fun hair care line to get that glamorous and sought-after pink hair tone.
Discover the new range

Flower care for your hair!
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® flower power, a complete range that includes our much-loved colour care and leave-in products, for beautiful hair results.
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A permanent colour formula with intense and long-lasting results
A permanent colour formula with intense and long-lasting results that guarantees maximum grey coverage and a vast variety of limitless colour options:The weightless spray that supports and defines curls.
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Hair routine for fine hair
The line for hair lengths that counteracts frizz effect in different types of hair, for long, silky hair.
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Bring the world of milk_shake® into your salon.
A complete and simple routine that gives soft, manageable, shiny hair. Our secret recipe will make your day.
DISCOVER THE RANGE

In just a few steps it gives hair incredible shine through the combined action of 4 products.
Our express lamination treatment will give you the notorious glass hair trend, as seen on celebrities and influencers, available now in your favourite milk_shake® salon.
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Maximum conditioning and beautiful hair colour.
Delicate semi-permanent colour that gives light and vitality to hair colour.
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HERBARIUS DYES is a choice:
it is choosing to delve into nature and reap its benefits for beautiful, healthy hair.

The haircare line for those with dry and dehydrated hair.

Get ready to be amazed:

Revolutionise your hair with a touch of colour with a sugary flavour.

Enjoy the sun with specific products for hair and the body.

Discover the new cheesecake service, the new milk_shake colour toning service the takes care of your hair.

Brings back your hair’s natural shine and gives colour radiance.

THINK PINK! Discover pink lemonade: the new pink hair care routine

Flower care for your hair!

A permanent colour formula with intense and long-lasting results

Hair routine for fine hair

Bring the world of milk_shake® into your salon.

In just a few steps it gives hair incredible shine through the combined action of 4 products.

Maximum conditioning and beautiful hair colour.


HERBARIUS DYES is a choice:
Find your nearest salon
Are you looking for a salon? Discover the professional salon closest to you, visit the salon and try our services and products with a tailor-made experience just for you!
Are you a salon professional?
Discover all the advantages of being a professional in the sector: sign up for courses, try the products and all the z.one concept ™ new launches to stand out!
Discover the advantages